Domain Name Coaching

I help you make intelligent domain name decisions to launch, grow, and operate your business.
Make An AppointmentAbout Me

What Exactly is Domain Name Coaching? Do I really need it?

The Basics

At I help clients develop a strong domain name strategy for their business. Most established and emerging companies do not have a well developed domain name strategy. Because of that they are losing market share to those that do.

I assist clients in understanding the power of domain names as primary brands or complements to their existing brands. I also help clients secure and properly utilize domain names which are descriptive, easy to find, easy to promote and easy to remember. I do research for clients and assist them in acquiring domain names that are strongly positioned for online marketing, offline marketing, “in the world” marketing, and business development.

Coaching builds awareness, empowers choice, and leads to change. My intention is to help you expand your awareness about domain names, which will empower your choices and create positive changes in your business.

Do You Need Domain Name coaching?

Do you want to learn how to use domain names more strategically in your business?

Has your current business hit a plateau in sales?

Do you want to expand your business to new or additional audiences?

Are you concerned about losing market share to existing competitors?

Are you having challenges standing out in your marketing campaigns?

Are you starting a new venture and want to more powerfully compete in a crowded market?


Alan Hack is an Internet domain name expert, a business development consultant, and professional coach helping business owners and professionals increase their productivity and profitability using technology and the Internet.

Over the last 20 years, he has helped many businesses and service professionals develop, refine or expand their online presence.
Alan is committed to bringing the most appropriate resources to each project based on the needs and budget of that project. As an experienced domain name coach and business consultant, Alan assists his clients in maximizing their personal and professional growth as well as the growth of their businesses.

Domain Name Registration & Management

I register and manage domain names for clients. Services include:

  • Registering domain names with appropriate registrars.
  • Acting as primary contact for renewals, transfers and domain name inquiries.
  • Managing domain name portfolios, handling registrar consolidation, renewals, contact updates.
  • Monitoring domain names for registration or aftermarket purchase availability.
  • Consulting on strategy for domain development and monetization.

Domain Name Acquisitions

Clients retain me to acquire Internet domain names for their business development projects.  I have been involved in many high-value domain name transactions, and provide services in the following areas.

  • Domain name coaching to educate you on the process of purchasing a domain name.
  • Domain name coaching to identify the most appropriate domain name(s) for a particular project, business or investment.
  • Domain name research including historical registration and use analysis, search and keyword analysis, industry analysis and future potential for marketing and business development.
  • Domain name negotiation and acquisition from initial contact through a successful transaction.
  • Assistance with Purchase and Sale Agreements.
  • Facilitation of secure transfers between sellers and buyers.

Domain Name Sales

At times I am retained by domain registrants to assist with the sale of domain names. Services include:

  • Providing consultation on valuation and the potential market for the domain names.
  • Handling inbound inquiries from parties expressing interest in the domain names.
  • When appropriate contacting prospective buyers who may be appropriate candidates for the domain names.
  • Helping prospective buyers develop or refine a vision for the domain names, and understand the true value of specific domain names to their projects and businesses.
  • Assisting in the closing of transactions when the use of purchase and sale agreements and escrow services are desired.

We relied upon Alan to guide us through the process of acquiring a domain that was important to our brand, and he proved to be an invaluable partner throughout the entire transaction. He is a consummate professional and generously shares his experience and advice.

Sarah Skerik

Head of Demand Generation, ZS Associates

Alan has made an indelible positive impression on me. He understands exactly what makes domain names valuable and can articulate these ideas better than most. He is honest and trustworthy and I confidently recommend him for any domain name related endeavor.

Joe Alagna

Director of Business Development, Afilias

With over 20 years experience of Internet business development with a focus on domain names, Alan is your “go to” guy for premium domain name transactions. Alan’s never-ending energy, knowledge, wisdom, and overall passion for the value of great generic domain names is unparalleled! He excels at negotiating the best deal for ALL sides based on his years of expertise in facilitating high value domain name transactions.

Maureen Sullivan

Sr. Sales Consultant, NA Media Inc.

Contact Me




Alan @


Scottsdale, AZ