• Securing a top domain name in your market is a modern and proven marketing method that has existed since the beginning of the Internet.
• I help you understand the marketing and business development challenges you face and show you ways that domain names can help solve those challenges.
• I have the experience and key relationships necessary to strategically identify and secure premium domain names that give you market advantages, cost savings, and security/freedom.

Challenges that Established Brands and Entrepreneurs/Disrupters have that generic descriptive domain names are a solution to.

Here are some of the problems established brands have when competing in competitive/crowded verticals.

1. Brands are having difficulty distinguishing themselves from other brands offering similar products/services. Generic descriptive domains can help them stand out from the competition.

2. Brands are having challenges growing their customer bases including attracting new customers and late adopters to the internet. Generic descriptive domains can help them attract new customers who may not be aware of their brand.

3. Brand loyalty and the history of a brand mean less today than they once did. Generic descriptive domains can help them attract customers who may not be loyal to an already established brand.

4. Brands are having challenges getting people to notice and remember new products or services they are bringing to market. Generic descriptive domains can make it easier when launching new products/services especially when the generic descriptive domain name defines or describes these products/services.

5. Brands are looking for creative marketing opportunities and often are not sure what digital assets to pursue this with. Generic descriptive domains can help them be creative with marketing outside of traditional brand marketing strategies.

6. Brands are concerned about losing market share to existing competitors in important verticals they are strongly positioned in. Generic descriptive domains in the hands of a known competitor can turn into a loss of significant market share.

7. Brands are concerned about being disrupted by upstart companies and technologies. Generic descriptive domains in the hands of an unknown competitor especially an emerging company can turn into a loss of significant market share.

8. Brands are having challenges when trying to stand out in offline marketing campaigns. Generic descriptive domains when used in offline marketing campaigns can make it easier for a brand to be found, remembered and referred.

9. Brands are looking to leverage publicity when stories related to their industry, company, or products/services are relevant or timely (publicity magnetism). Generic descriptive domains can be perceived as credible when used in publicity especially when wanting to be seen as authoritative in the category defined by the generic descriptive domain.

10. Pay per click marketing is expensive, competitive, and still may not work. (dependency on 3rd parties for traffic). Generic descriptive domains can be used to be more effective in pay per click marketing campaigns and can also be used as a hedge against dependency on pay per click marketing.

11. Organic search marketing is difficult and unreliable. Generic descriptive domains are easier to remember and refer especially when seen in organic search results when the search term matches the key words in the domain name.

12. Very few brands have an edge when it comes to “in the world” marketing especially if online marketing becomes cost prohibitive. Generic descriptive domains can be used to create leverage for brands when shared by people in daily interactions “in the world”.

Here are some of the problems entrepreneurs/emerging companies have when competing with established brands in competitive/crowded verticals.

1. It’s hard for entrepreneurs/emerging companies to break into a market and leapfrog over their established competition. Generic descriptive domains can provide memorability out of the gate and be leverage in all marketing channels.

2. It’s hard for entrepreneurs/emerging companies to get noticed and establish credibility in a crowded field. Generic descriptive domains can provide credibility and give new companies a way to be standing out in competitive verticals.

3. Entrepreneurs/emerging companies starting new ventures often have to spend a lot of money marketing inferior domain names to get noticed and establish a foothold in a particular market. Generic descriptive domains can give emerging companies more bang for their marketing dollars.

4. Entrepreneurs/emerging companies often have challenges raising money. Generic descriptive domains can at times make it easier to raise money around a specific business idea.

5. Entrepreneurs/emerging companies have difficulty establish themselves as credible subject matter experts especially in crowded professions/industries (credibility). Generic descriptive domains can make it easier for emerging companies to be taken seriously when positioning themselves as subject matter experts.

6. Entrepreneurs/emerging companies are looking to leverage publicity when stories related to their industry or company are relevant/timely (publicity magnetism). Generic descriptive domains can make it easier for emerging companies to be seen and heard in a crowded news cycle.

7. Pay per click marketing is expensive, competitive, and still may not work (dependency on 3rd parties for traffic). Generic descriptive domains can be used to be more effective in pay per click marketing campaigns and can also be used as a hedge against dependency on pay per click marketing.

8. Very few entrepreneurs/emerging companies have an edge when it comes to “in the world” marketing especially if online marketing becomes cost prohibitive. Generic descriptive domains can be used to create leverage for entrepreneurs/emerging companies when shared by people in daily interactions “in the world”.